Paladins Social Media Manager

My deep-rooted passion for gaming and social media drives me to continuously explore emerging trends and integrate them into strategies, ensuring the Michigan Paladins remain at the forefront of the industry. My journey into social media management began during my Ultimate Endgamers League rookie season, where I discovered an interest in content creation. This experience led me to build a portfolio of engaging videos and pictures, and an introduction to Fatherboard, the owner of the Michigan Paladins. The opportunity to contribute to the Paladins' social media strategy was a natural progression for me. Upon joining the team, I found that our shared vision and commitment to excellence aligned perfectly, reinforcing my decision to pursue this role and continue my growth within the esports community.

As the Social Media Manager for the Michigan Paladins, my primary responsibilities revolve around our player’s content, guiding and monitoring all posts and videos to promote the Paladin brand and maintain our league’s integrity. This role involves not only safeguarding our digital presence but also identifying conflicts or issues on social media. I approach these situations with a commitment to fairness and thoroughness. I prioritize understanding the complete context by consulting all involved parties before making any decisions. This approach ensures that all perspectives are considered and that consequences are applied appropriately. I believe that accountability and learning from one's actions are crucial for personal and professional growth, and I strive to uphold these principles in all my interactions.

During live games, I facilitate audience participation through polls and decision-making opportunities, which helps maintain their interest and investment in our content. These strategies not only enhance viewer engagement but also strengthen our connection with the community. To effectively manage social media posts, track engagement, and analyze performance, I rely on a suite of tools including Social Blade and Instagram's business creator accounts, along with Twitch. These platforms provide valuable insights into viewer demographics, post performance, and future trends.